I got my wife a new iPhone for Christmas. Now I wish I could trade in my corporate Blackberry for one. She wanted to get a Samsung phone similar to the iPhone but with more “features”. Once she got hold of the iPhone and made it to the App store, it was a whole different story.
In the last class we discussed a case on Apple and how they revived themselves with the iPod. When Apple first launched their iPhone, almost immediately a slew of competitors started working on touch screen phones. So what does Apple do next to maintain its competitive advantage? Enter into an agreement with AT&T to introduce the iPhone 3G and launch the App Store. Both of these once again showed why Apple is a successful and innovative company.
Leave a comment